News
BRL wins the ASEAN Green Hotel Award
Borneo Rainforest Lodge (BRL), located in the Danum Valley Conservation Area in Lahad Datu, brought pride to Malaysia after winning the ASEAN Green Hotel Award at the ASEAN Tourism Forum 2026. BRL was Malaysia’s candidate for the 10th ASEAN Green Hotel Award, hosted in Cebu, Philippines, on January 30, after meeting the requirements of…
Make Sabah a must-visit destination
Sabah is positioning itself as a must-visit destination for domestic and international visitors, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin. He said the move aims to further strengthen the state’s tourism and hospitality standards. To this end, Jafry held meetings with key tourism players in Tawau and Semporna to gather feedback and address…
KK can tap sister city partnership to spur tourism
Assistant Minister to the Chief Minister Datuk Joniston Bangkuai has suggested that Kota Kinabalu City Hall (DBKK) revisit its sister city agreements with cities worldwide. Joniston said Kota Kinabalu could leverage its international partnerships to strengthen its profile as a vibrant tourism hub while promoting cultural exchange and urban economic activity. Citing China, Sabah’s main…
Sabah to get more visibility from Miss Globe 2025
Sabah welcomed Miss Globe 2025 Chayathanus Saradatta as part of the Sabah HyperLive Influencer Tour 2026, from Feb 11 to 13. Chayathanus, from Thailand, arrived at Kota Kinabalu International Airport on Tuesday, followed by an official welcome dinner at The Crab House. Her visit to Sabah is driven by her interest in experiencing the state’s…
Matta Fair Sabah 2026-Empowering communities, creating greater opportunities
The Malaysian Association of Tour and Travel Agents (Matta) Sabah Chapter will host MATTA Fair Sabah 2026 from 17 to 19 April 2026 at the Sabah International Convention Centre. The three-day travel fair will bring together attractive travel, tour, flight and hospitality deals under one roof at competitive prices. Sabah, located on the island of…
BRL wins five honours at STB Awards 2025
Borneo Rainforest Lodge (BRL) emerged as a top winner at the Sabah Tourism Board (STB) Awards 2025, securing three golds, one silver and one bronze across multiple categories. The Yayasan Sabah Group of Companies subsidiary won gold in the Sabah Best Practice in Tourism Award (Accommodation), Sabah Best Practice in Tourism Award (Tourism Product),…
Miss World, City Hall unite in heritage and environment effort
The Miss World Organisation and Kota Kinabalu City Hall share a common belief that heritage and nature must be cared for, protected and passed on responsibly. Mayor Datuk Seri Dr Sabin Samitah said this shared responsibility was reflected in the gathering at the Atkinson Clock Tower, one of the city’s oldest surviving landmarks, built in…
Jafry: Task force to ensure orderly development of Semporna tourism
The State Government will coordinate closely with the Ministry of Local Government and relevant authorities through a Special Task Force on Semporna Tourism Industry Monitoring to ensure proper governance, effective enforcement and orderly tourism development in Semporna. The State Government will also continue to work with the Federal Government, including the Ministry of Domestic Trade…
Sabah sets Asia and ASEAN records with 1,500-metre muhibbah kongsi raya yee sang
Sabah created history by setting both Asia Records and ASEAN Records for the longest muhibbah kongsi raya yee sang toss, measuring 1,500 metres, at the Sabah International Convention Centre (SICC). The record recognition plaques were received by Borneo Referral Group founder and chief executive officer Brandon Chin from ASEAN Records executive director Eldrik Koh. The…
Record-breaking ASEAN yee sang strengthens Sabah’s tourism, trade and investment appeal
Sabah’s reputation as a model of social harmony and regional cooperation was underscored with an attempt to set an ASEAN record for the longest Yee Sang, measuring 1,500 metres, at the Kongsi Raya Muhibbah Yee Sang event held at the Sabah International Convention Centre (SICC). Chief Minister Datuk Seri Hajiji Noor said the event went…