Understanding Expo 2020 Dubai

• Expo 2020 is the world in one place – a global experience dedicated to bringing together people, communitiesand nations to build bridges, inspire action and deliver real-life solutions to real-life challenges • A launch pad for broadening horizons and exchanging ideas, Expo is all about innovation, collaboration and inspiration, and is the UAE’s commitment…

Read More
Boost-Sabah Tourism Board

Boost Partners Sabah Tourism Board to Spur Domestic Tourism

New collaboration to benefit travel and tourism-related businesses by incentivising spending through Boost’s eWallet KOTA KINABALU, Nov 1-Homegrown eWallet Boost announced a new collaboration with Sabah Tourism Board at the “Mansau Sabah Boostku” launch ceremony today. The collaboration aims to support the revival and regeneration of the state’s tourism sector and overall local economy  by…

Read More

Lee Chong Wei global appeal can woo tourists to Sabah, especially from traditional China market

KOTA KINABALU, Oct 28-In reference to the appointment of badminton legend Datuk Lee Chong Wei as Sabah Tourism Ambassador, the Sabah Tourism Board acknowledges the views of several quarters who have voiced disapproval over his appointment. The Sabah Tourism Board, appreciate our local talents and have always engaged with local influencers to promote Sabah tourism…

Read More

STA: Allowing interstate and overseas travel after second doses of vaccines a boost to tourism

KOTA KINABALU: The Sabah Tourist Association (STA) says the government plan to allow interstate and overseas travel after receiving second two doses of vaccination is certainly a boost to the tourism industry. Its Chairman, Tonny Chew said STA was delighted to know that the intention of the government to allowed those being vaccinated for interstate…

Read More

STB focusing on domestic markets

KOTA KINABALU: Despite the current travel restrictions in Malaysia, Sabah Tourism Board (STB) continues to market and promote Sabah domestically. The #RinduSabah campaign was a three-month campaign targeting the Malaysians. High visibility destination awareness has also been executed in the Klang Valley particularly AEON malls, Bukit Bintang and the Mont Kiara area which does have…

Read More