Sabah is positioning itself as a must-visit destination for domestic and international visitors, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin. He said the move aims to further strengthen the state’s tourism and hospitality standards. To this end, Jafry held meetings with key tourism players in Tawau and Semporna to gather feedback and address…
Assistant Minister to the Chief Minister Datuk Joniston Bangkuai has suggested that Kota Kinabalu City Hall (DBKK) revisit its sister city agreements with cities worldwide. Joniston said Kota Kinabalu could leverage its international partnerships to strengthen its profile as a vibrant tourism hub while promoting cultural exchange and urban economic activity. Citing China, Sabah’s main…
The Sabah Wildlife Department has taken enforcement action against the keeping of a sun bear at a public attraction and the possession of wildlife parts in Lahad Datu. This follows a complaint received on Feb 11, 2026 after a video circulated on Facebook showing a sun bear at a public site. Thus, an enforcement operation…
Sabah welcomed Miss Globe 2025 Chayathanus Saradatta as part of the Sabah HyperLive Influencer Tour 2026, from Feb 11 to 13. Chayathanus, from Thailand, arrived at Kota Kinabalu International Airport on Tuesday, followed by an official welcome dinner at The Crab House. Her visit to Sabah is driven by her interest in experiencing the state’s…
The Malaysian Association of Tour and Travel Agents (Matta) Sabah Chapter will host MATTA Fair Sabah 2026 from 17 to 19 April 2026 at the Sabah International Convention Centre. The three-day travel fair will bring together attractive travel, tour, flight and hospitality deals under one roof at competitive prices. Sabah, located on the island of…
Borneo Rainforest Lodge (BRL) emerged as a top winner at the Sabah Tourism Board (STB) Awards 2025, securing three golds, one silver and one bronze across multiple categories. The Yayasan Sabah Group of Companies subsidiary won gold in the Sabah Best Practice in Tourism Award (Accommodation), Sabah Best Practice in Tourism Award (Tourism Product),…
The Miss World Organisation and Kota Kinabalu City Hall share a common belief that heritage and nature must be cared for, protected and passed on responsibly. Mayor Datuk Seri Dr Sabin Samitah said this shared responsibility was reflected in the gathering at the Atkinson Clock Tower, one of the city’s oldest surviving landmarks, built in…
A two-week wildlife expedition has begun in Tabin Wildlife Reserve to strengthen protection of the critically endangered Bornean banteng and improve understanding of wildlife in the area. Led by the Sabah Wildlife Department (SWD) in collaboration with WWF-Malaysia, and supported by the Sabah Forestry Department, HUTAN, UK Appeal, Bornean Sun Bear Conservation Centre (BSBCC),…
The State Government will coordinate closely with the Ministry of Local Government and relevant authorities through a Special Task Force on Semporna Tourism Industry Monitoring to ensure proper governance, effective enforcement and orderly tourism development in Semporna. The State Government will also continue to work with the Federal Government, including the Ministry of Domestic Trade…
Sabah created history by setting both Asia Records and ASEAN Records for the longest muhibbah kongsi raya yee sang toss, measuring 1,500 metres, at the Sabah International Convention Centre (SICC). The record recognition plaques were received by Borneo Referral Group founder and chief executive officer Brandon Chin from ASEAN Records executive director Eldrik Koh. The…