A delegation from the Ministry of Tourism, Culture, and Environment (KePKAS) and the Sabah Convention Bureau (SCB) is attending the 63rd International Congress and Convention Association (ICCA) to build connections in Abu Dhabi, UAE. Minister Datuk Seri Christina Liew, who led the delegation, is looking forward to engaging with professionals and industry leaders to collaborate,…
Sabah is bringing its community-based tourism (CoBT) promotion to Peninsular Malaysia. For the first time, Sabah CoBT operators met with travel agents from Kuala Lumpur, Putrajaya, and Selangor in a business-to-business (B2B) session. at the Sabah Community Based Tourism Fair (SCBTF) 2024, which take place from 16 to 20 October at IOI Mall Putrajaya. Assistant…
Sabah needs more niche accommodation options in conservation areas to align with its rich biodiversity. This is aimed at enhancing the experience for medium to high-end tourists, particularly those willing to stay longer and invest in a unique nature experience while learning about Sabah’s conservation efforts. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai,…
The highly anticipated 2nd BigSabah Sale 2024 is back from October 25 to 27, 2024 at Sabah International Convention Centre (SICC). Open from 10am to 10pm daily, it will feature a diverse range of segments including gourmet, fashion and lifestyle, and home living and décor. “With a total of 315 booths and over 100 vendors…
For the Borneo Rainforest Lodge (BRL), the annual Sabah Hospitality Fiesta (SHF) serves as a crucial platform to gauge their standards. “It is important to view this competition as a benchmark of the current quality of service that BRL can provide. “This also reflects what it can become in the future of Malaysian hospitality,” said…
The success of the Tumimung digital content event has prompted the Sabah Tourism Board (STB) to follow up with a creators’ camp. STB Chairman Datuk Joniston Bangkuai made the proposal at the end of the homegrown event, which was held at a resort and featured 70 participants. Attendees included social media content creators, product owners,…
Sabah is making strides to boost its market presence in Japan through its participation in the Tourism Expo Tokyo 2024. Under the Tourism Malaysia Pavilion, the Sabah Tourism Board is promoting the state’s diverse offerings to the Japanese market, with a focus on student education tourism, diving, and birdwatching. These efforts are bolstered by the…
China is Sabah’s largest source of foreign tourists, with 262,070 of the 706,383 international arrivals recorded from January to July this year. The surge was also due to the mutual visa exemption between Malaysia and China announced last December. China’s visitor arrivals were recorded at 26,054 of the 424,052 international arrivals for the same period…
The parade of Jiu Wang Da Di, organised by Sabah Nam Tien Kong, has now become a tourism event. Sabah Association of Tour and Travel Agents (Satta) Chairman, Dato’ Seri Winston Liaw, said the programme no longer serves solely as a religious festival but has been included in the Sabah Tourism Board’s calendar of events….
Sri Pelancongan Chief Executive Officer Thonny Chee, said the creativity displayed at the installation of arts was an urgent call for Sabah to focus on environmental sustainability. Themed “Striving for Sustainability,” the exhibition emphasises the importance of upcycling reusable materials. He said this during the launch of the 11th edition of Installation Art by the…