SHANGHAI: 23 September 2026 Sabah has recorded more than 10 million searches on REDnote (Xiaohongshu), one of China’s biggest travel and lifestyle platforms. The figure was disclosed during a visit to REDnote headquarters by Tourism, Culture and Environment Minister Datuk Jafry Ariffin. Sunsets, Mount Kinabalu, islands, seafood and wildlife are Sabah’s most-searched attractions on the…
GUIYANG: 21 September 2026 Sabah is leveraging tourism, culture, music and industry partnerships to drive demand and sustain the Kota Kinabalu–Guiyang air link. Sustaining connectivity requires more than putting flights in the air, said Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin. It requires people to travel, experience destinations and build lasting ties. “A…
CHONGQING: 19 September 2026 Sabah is pushing for a bigger share of China’s outbound tourism market, with direct flights putting the state within easier reach of Chinese travellers. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said the three-times-weekly direct service by Chongqing Airlines between Chongqing and Kota Kinabalu gives Sabah a clear advantage ahead…
FUZHOU: 18 September 2026 Sabah is seeing growing momentum from the China market, with visitor arrivals surging by 25.5 per cent in the first seven months of the year, reinforcing China’s position as the state’s largest international source market. Speaking at the Sabah B2B Roadshow, Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin said…
Visit Malaysia 2026 presents a significant opportunity for tourism players to enhance growth, visibility and innovation. Sabah Tourist Association (STA) president Melanie Chu encouraged industry players to align their products, services and marketing efforts to benefit from the momentum of the national campaign. “Let us support the campaign wholeheartedly and position Sabah strongly within it….
The Malaysian Association of Tour and Travel Agents (Matta) Sabah Chapter will host MATTA Fair Sabah 2026 from 17 to 19 April 2026 at the Sabah International Convention Centre. The three-day travel fair will bring together attractive travel, tour, flight and hospitality deals under one roof at competitive prices. Sabah, located on the island of…
The Sabah Umrah and Hajj Agencies Association (PAUHS) views seriously the implementation of a RM250,000 bank guarantee as a requirement for the renewal of umrah agency licences. “We respect the government’s intention to strengthen industry governance, enhance integrity, and ensure comprehensive protection for pilgrims. “We fully support firm action against any agency involved in fraud,…
The Malaysian Association of Tour and Travel Agents (Matta) Sabah Chapter has embarked on a familiarisation trip to Hainan province in China to strengthen tourism ties and foster long-term collaboration between both sides. Its Chairman, Mohd Azlan Saleh Abd Salam, said they aims to enhance cooperation in agro-tourism, sustainable farming and rural economic development, areas…