Rasa Ria supports Unduk Ngadau to enhance Tuaran’s appeal

This year’s Kaamatan Festival in Tuaran will be hosted by Shangri-La Rasa Ria in collaboration with the Unduk Ngadau and Randawi Tavantang committees. The partnership aims to deepen cultural appreciation and strengthen Tuaran’s appeal as a heritage and sustainable tourism destination. Unduk Ngadau commemorates the legend of Huminodun, while Randawi Tavantang reflects the community spirit…

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Rasa Ria earns double recognition by international travellers

Shangri-La Rasa Ria has reinforced its position as a premier destination after being recognised as a Chinese Friendly Hotel (2024–2026) by Trip.com. The resort also secured a Top 10 spot in the prestigious DestinAsian Reader’s Choice Awards 2026 for the Best Malaysia Resorts category. As global travel continues to evolve, the Chinese Friendly Hotel certification…

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Hong Kong star to promote Sabah tourism for VM2026

Hong Kong personality Hugo Wong has been roped in to promote Sabah’s rural tourism in conjunction with the Visit Malaysia 2026 campaign and Visit Sabah 2027. This followed the signing of a Memorandum of Understanding (MoU), appointing him as corporate social responsibility strategic partner, with Malaysian Chinese Tourism Association (MCTA) Sabah chairman Vincent Sia at…

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690,000 Chinese tourists visited Sabah in 2025

In 2025, a total of 4.77 million Chinese tourists visited Malaysia, with about 690,000 travelling to Sabah, said Consul General of China in Kota Kinabalu, Zhu Xinglong. He said the increase stemmed from the mutual visa exemption agreement signed by China and Malaysia, allowing visa-free travel between the two countries. Currently, 716 flights operate weekly…

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SICC strengthens collaboration with government agencies

The Sabah International Convention Centre (SICC) has collaborated with federal and state agencies to support Malaysia’s agriculture and fisheries ecosystem during ramadan. Strategic partners include the Department of Agriculture Malaysia (DoA), Federal Agricultural Marketing Authority (FAMA), Fisheries Development Authority of Malaysia (LKIM), Malaysian Agricultural Research and Development Institute (MARDI), Farmers’ Organisation Authority (LPP), and Sabah…

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