News
Promotes Sabah in Guangzhou & Shanghai
Tourism, Culture and Environment Minister Datuk Christina Liew is leading a delegation from her Ministry (KePKAS) and the Sabah Tourism Board (STB) on a four-day business trip to China to promote Sabah in Guangzhou and Shanghai. She is accompanied by the Ministry’s Permanent Secretary, Josie Lai Mei Sing. Liew met with the Managing Director of…
Sabah hosted Malaysia Day on Sept 16
Sabah had the most wonderful Malaysia Day celebration at Padang Merdeka on Sept 16, said Tourism, Culture and Environment Minister Datuk Christina Liew. “Despite the sudden downpour and strong winds in the middle of the event, nothing could dampen the spirit of Malaysians who stayed until the end,” said Liew, who is also the Organising…
Sabah CAN packages a hit at Matta Fair
Sabah raked in RM3.5 million in sales during the recently concluded Matta Fair in Kuala Lumpur. Sabah Tourism Board chairman Datuk Joniston Bangkuai said the Sabah CAN (Culture, Adventure, Nature) themed packages were highly sought after by visitors. “Over 200 CAN packages were sold, with island hopping and the Mari Mari Cultural Village being the…
Sabah showcasing birding route in UK
Sabah is debuting at the Global Bird Fair in Rutland, United Kingdom, from July 12-14, highlighting the rural areas as a birding destination. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai is leading the entourage, including the Sabah Tourism Board, the Sabah Birdwatchers Association, Borneo Nature Tours, Tabin Wildlife Resort, 1 Stop Borneo Wildlife,…
MCTA Sabah embark on roadshow to Kelantan, Perak
Sabah is making efforts to attract tourists from Kelantan and Perak. The Malaysian Chinese Tourism Association (MCTA) Sabah has initiated a move to hold a business networking event with tourism players in Kota Bharu. Its Chairman, Vincent Sia, said they want to capitalize on AirAsia’s current operation between Kota Kinabalu and Kota Bharu, which runs…
AirAsia, STB sign agreement to boost Sabah’s tourism
AirAsia and the Sabah Tourism Board (STB) signed a memorandum of understanding (MoU) to boost Sabah’s tourism industry over the next five years. The partnership aims to enhance air connectivity between Sabah and the BIMP-EAGA, ASEAN, North Asia, and Oceania from 2024-2028. AirAsia plans to launch 14 new domestic and international routes, including Kota Kinabalu-Bandar…
Rural tourism calls for collecting data to enable better planning
Sabah is set to assess the impact of its rural tourism efforts after ten years in the field. Sabah Tourism Board chairman Datuk Joniston Bangkuai has called for a comprehensive data report from district tourism associations and other key operators to gauge success. “It’s time for a more structured approach to evaluate our success,” he…
Sabah-MM2H offers 10-year renewable visa
Tourism, Culture and Environment Minister Datuk Christina Liew launched the Sabah-Malaysia My Second Home (Sabah-MM2H) programme at a resort here on Sunday. This programme is tailored specifically to highlight the unique attractions and opportunities that Sabah has to offer. Sabah, globally renowned for its pristine natural beauty, rich biodiversity, diverse cultures, and warm hospitality, fits…
Govt serious to ensure tourists’ safety
Tourism, Culture and Environment Minister Datuk Christina Liew said the drowning incident off Mamutik Island last weekend serves as a reminder to all travellers and operators. She said they must continue to strictly practice and adhere to operational procedures set for any tourism-related recreational activities. “The responsibility of ensuring safety during tourism activities must always…
Stricker regulations to boost safety in water activities
The Sabah Association of Tour and Travel Agents (Satta) has urged Sabah’s tourism authorities to revise policies and rules following a recent drowning incident involving a 25-year-old Chinese national at Mamutik Island. The victim was part of a group of seven beginner divers supervised by three dive masters. Satta Chairman Datuk Seri Winston Liaw criticised…