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Sabah aims to attract more foreign tourists by promoting its diverse traditional food, enriching their experience and boosting the local economy. The inaugural “Sadap Bah Sabah Food Fiesta 2023” showcased traditional cuisines from 14 districts, engaging 80 small businesses and 15 entrepreneurs. The event held at Hongkod Koisaan, Penampang from Aug 3 to 6. Sabah’s…

The Sabah Forestry Department has officially measured Mount Sinsing in Tambunan, confirming it as the third tallest mountain in Malaysia at 2,586 meters above mean sea level (m.s.l.). The mountain gained attention in 2018 when it was highlighted as the third tallest in Malaysia and Borneo, surpassing Mount Tambuyukon. To obtain a more accurate height…

Sabah has identified 12 exceptional agro-based products to boost rural tourism. The selection, made by the state rural tourism joint steering committee, highlights unique and sustainable practices. The products include Mount Kinabalu Coffee and Sunduan Pisompuruan Everything Pineapple in Kota Belud, Tampakan Fish Farm, Gombizau Honey Bee Farm in Kudat, and Saujana Hill in Kota…

Sabah’s tourism sector is recovering, especially from China, since reopening borders this year. Tourism, Culture and Environment Minister Datuk Christina Liew expressed delight in working with AirAsia to welcome more travellers to the state. AirAsia’s high load factors strengthen international relations and help achieve the goal of 2.2 million tourist arrivals. Liew praised AirAsia for…

The Sabah Tourist Association (STA) has identified the next two years as crucial for rebuilding confidence in the tourism industry. The newly elected Chairman for 2023-2025 term, Melanie Chu, highlighted the association’s commitment to sustainable and responsible tourism practices, aiming to create a resilient tourism sector in Sabah. The diverse lineup of stakeholders, including destination…

Tabin wildlife reserve in Lahad Datu is currently experiencing a unique event as over 300 Borneo pygmy elephants have gathered near the Tabin Wildlife Resort. This phenomenon occurs once every 10 years. The reserve spans 300,000 acres, making it Malaysia’s largest wildlife reserve. “The reason for the elephants’ visit remains uncertain, but it could be…

Sabah welcomes Shanghai Airlines on July 2, as the second China-based airline to resume direct flights into Kota Kinabalu, enhancing air connectivity and the tourism industry. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai, greeted the inaugural flight’s 159 passengers, emphasizing the importance of this development for the tourism sector. The collaboration between Sabah…

Sabah Parks has clarified that the mesmerizing ‘golden halo’ phenomenon observed on Mount Kinabalu was a result of sunlight refraction, resembling the traditional headgear called ‘sigah’ or ‘sigar’ worn by the ethnic Dusun community. The park authorities addressed this on their official Facebook page on June 15, dismissing speculations about photo manipulation. The captivating image,…

The Taiwan Tourism Bureau aims to attract Muslim travellers from Malaysia and Brunei, which have large Muslim populations. Malaysia and Brunei respectively having 61 and 67 percent of Muslim, the combined potential reaches a significant 20 million individuals. They are focusing on integrating Muslim travel resources and have performed well in the Global Muslim Travel…

Kiulu Farmstay, a community-based tourism project in Kiulu, has transitioned from private tour company management to local community control, empowering the communities and promoting sustainable tourism. The transfer of ownership from Borneo Eco Tours to the villagers was marked by a memorandum of understanding (MOU) signing. Sabah Tourism Board officials, including chairman Datuk Joniston Bangkuai,…