STB forges airline partnerships for growth
The Sabah Tourism Board (STB) is actively pursuing partnerships with airlines to expand route networks, led by CEO Julinus Jeffrey Jimit. At the recent Route Asia Forum 2024, STB engaged with key players like Scoot, AirAsia, and others to strategize growth. STB Chairman Datuk Joniston Bangkuai stressed the importance of aligning with airlines catering to…