GUIYANG: 21 September 2026 Sabah is leveraging tourism, culture, music and industry partnerships to drive demand and sustain the Kota Kinabalu–Guiyang air link. Sustaining connectivity requires more than putting flights in the air, said Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin. It requires people to travel, experience destinations and build lasting ties. “A…
FUZHOU: 18 September 2026 Sabah is seeing growing momentum from the China market, with visitor arrivals surging by 25.5 per cent in the first seven months of the year, reinforcing China’s position as the state’s largest international source market. Speaking at the Sabah B2B Roadshow, Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin said…
Sabah is positioning itself as a must-visit destination for domestic and international visitors, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin. He said the move aims to further strengthen the state’s tourism and hospitality standards. To this end, Jafry held meetings with key tourism players in Tawau and Semporna to gather feedback and address…
The State Government will coordinate closely with the Ministry of Local Government and relevant authorities through a Special Task Force on Semporna Tourism Industry Monitoring to ensure proper governance, effective enforcement and orderly tourism development in Semporna. The State Government will also continue to work with the Federal Government, including the Ministry of Domestic Trade…