Borneo Rainforest Lodge (BRL) emerged as a top winner at the Sabah Tourism Board (STB) Awards 2025, securing three golds, one silver and one bronze across multiple categories. The Yayasan Sabah Group of Companies subsidiary won gold in the Sabah Best Practice in Tourism Award (Accommodation), Sabah Best Practice in Tourism Award (Tourism Product),…
Sabah created history by setting both Asia Records and ASEAN Records for the longest muhibbah kongsi raya yee sang toss, measuring 1,500 metres, at the Sabah International Convention Centre (SICC). The record recognition plaques were received by Borneo Referral Group founder and chief executive officer Brandon Chin from ASEAN Records executive director Eldrik Koh. The…
Fifty participants from various organisations underwent a short but intensive Sabah Business Events (BE) Bootcamp on February 3, focused on in-demand skills in sales and bidding. The programme was organised ahead of the Third International Business Forum, BE in Sabah 2026, held at the Sabah International Convention Centre from February 4–5. Sabah Convention Bureau (SCB)…
The Sabah North Borneo Cycling Paradise and other destination offerings were unveiled at the Outbound Travel Mart (OTM) 2026 at the Jio World Convention Centre here. The initiative is aimed at strengthening engagement with the Indian market at one of Asia’s leading travel trade events. The cycling product was launched at the Tourism Malaysia Pavilion…
The Third International Business Events Forum – BE in SABAH 2026 recorded strong participation from domestic and international stakeholders, reflecting rising regional interest in business events platforms. Assistant Minister of Tourism, Culture and Environment Dr Andi Md Shamzureezal said the forum highlighted the expanding strategic role of Business Events (BEs) in facilitating regional engagement and…
The Malaysian Association of Tour and Travel Agents (Matta) Sabah Chapter has embarked on a familiarisation trip to Hainan province in China to strengthen tourism ties and foster long-term collaboration between both sides. Its Chairman, Mohd Azlan Saleh Abd Salam, said they aims to enhance cooperation in agro-tourism, sustainable farming and rural economic development, areas…
Sabah Tourism Board (STB) will be drawing up plans to support tourism initiatives led by the private sector. Assistant Minister to the Chief Minister and STB chairman Datuk Joniston Bangkuai said that while STB provides strategic guidance, resources and support, it is industry players who drive tourism activities and sales. “The focus is to create…
Howard Johnson by Wyndham Kota Kinabalu City Centre has officially relaunched on 16 Jan 2026 following a comprehensive year-long refurbishment, marking a new chapter for the iconic city-centre hotel under the globally recognised Wyndham Hotels & Resorts brand. The refurbishment has introduced refreshed interiors, upgraded guest rooms and enhanced public spaces, aimed at offering modern…
Sabah is gearing up to attract four million visitors to the state during the Visit Malaysia (VM) 2026 campaign, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin. “With Sabah’s strengths in its natural beauty, seas, rainforests, mountains and more, all of these serve as major assets in attracting tourists,” said Jafry. He…
Hilton Kota Kinabalu celebrated one of the most magical times of the year with the lighting of its Christmas tree on 3 December, marking the start of the festive season. This annual tradition is not only about the twinkling lights and festive decor. “It’s really about bringing togetherness, the joy and the spirit of Christmas…