The Malaysian Association of Tour and Travel Agents (Matta) Sabah Chapter has embarked on a familiarisation trip to Hainan province in China to strengthen tourism ties and foster long-term collaboration between both sides. Its Chairman, Mohd Azlan Saleh Abd Salam, said they aims to enhance cooperation in agro-tourism, sustainable farming and rural economic development, areas…
Sabah Tourism Board (STB) will be drawing up plans to support tourism initiatives led by the private sector. Assistant Minister to the Chief Minister and STB chairman Datuk Joniston Bangkuai said that while STB provides strategic guidance, resources and support, it is industry players who drive tourism activities and sales. “The focus is to create…
Howard Johnson by Wyndham Kota Kinabalu City Centre has officially relaunched on 16 Jan 2026 following a comprehensive year-long refurbishment, marking a new chapter for the iconic city-centre hotel under the globally recognised Wyndham Hotels & Resorts brand. The refurbishment has introduced refreshed interiors, upgraded guest rooms and enhanced public spaces, aimed at offering modern…
Sabah is gearing up to attract four million visitors to the state during the Visit Malaysia (VM) 2026 campaign, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin. “With Sabah’s strengths in its natural beauty, seas, rainforests, mountains and more, all of these serve as major assets in attracting tourists,” said Jafry. He…
Hilton Kota Kinabalu celebrated one of the most magical times of the year with the lighting of its Christmas tree on 3 December, marking the start of the festive season. This annual tradition is not only about the twinkling lights and festive decor. “It’s really about bringing togetherness, the joy and the spirit of Christmas…
Borneo Rainforest Lodge (BRL), nestled in Danum Valley, remains committed to promoting wildlife conservation awareness. This commitment was reflected in the team’s success at the Borneo Bird Festival 2025, held on 25–26 October at the Rainforest Discovery Centre in Sandakan “These collective achievements highlight BRL’s deep commitment to wildlife stewardship, creativity, and conservation awareness,” said…
Oceanman can boost Sabah’s reputation as a leading sports tourism destination in Malaysia, said Sabah Tourism Board (STB) Chief Executive Officer Julinus Jeffrey Jimit. “As the host venue from 2024 to 2026, we are excited about the potential this event holds for positioning Sabah as a prime destination for sports tourism. “And with the event…
The Sabah Bird Watchers Association (SBWA) has formalised a strategic partnership with the World Pheasant Association (WPA) through a memorandum of understanding signed at the Global Bird Fair 2025 in Rutland, United Kingdom. The agreement paves the way for scientific collaboration, bird conservation programmes, and the hosting of international birding events in Sabah. The MoU…
The Sabah Tourism Board (STB) is tapping into Royal Brunei Airlines’ (RBA) expanding network to boost arrivals to the state. Last year, RBA carried 46,275 passengers to Kota Kinabalu, accounting for a modest 2.43 per cent of total arrivals. RBA’s growing flight network covering Asean, North Asia, the Middle East, Oceania, the UK and beyond …
The parade of Jiu Wang Da Di, organised by Sabah Nam Tien Kong, has now become a tourism event. Sabah Association of Tour and Travel Agents (Satta) Chairman, Dato’ Seri Winston Liaw, said the programme no longer serves solely as a religious festival but has been included in the Sabah Tourism Board’s calendar of events….