Headlines

Lee Chong Wei global appeal can woo tourists to Sabah, especially from traditional China market

KOTA KINABALU, Oct 28-In reference to the appointment of badminton legend Datuk Lee Chong Wei as Sabah Tourism Ambassador, the Sabah Tourism Board acknowledges the views of several quarters who have voiced disapproval over his appointment. The Sabah Tourism Board, appreciate our local talents and have always engaged with local influencers to promote Sabah tourism…

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STA: Allowing interstate and overseas travel after second doses of vaccines a boost to tourism

KOTA KINABALU: The Sabah Tourist Association (STA) says the government plan to allow interstate and overseas travel after receiving second two doses of vaccination is certainly a boost to the tourism industry. Its Chairman, Tonny Chew said STA was delighted to know that the intention of the government to allowed those being vaccinated for interstate…

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Sabah eyeing at Singapore tourists for travel bubble

KOTA BELUD: Sabah is eyeing to bring in holidaymakers from Singapore via the travel bubble plan after Hari Raya Aidilfitri, revealed Minister of Tourism, Culture and Environment Datuk Jafry Ariffin. He said discussions are now underway between the governments of Malaysia and Singapore on the standard operating procedure (SOP), whilst the State Tourism Ministry are…

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STB focusing on domestic markets

KOTA KINABALU: Despite the current travel restrictions in Malaysia, Sabah Tourism Board (STB) continues to market and promote Sabah domestically. The #RinduSabah campaign was a three-month campaign targeting the Malaysians. High visibility destination awareness has also been executed in the Klang Valley particularly AEON malls, Bukit Bintang and the Mont Kiara area which does have…

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Focus on major M’sian Cities

KOTA KINABALU: Eye for the major Malaysian cities and civil servants to revive the Sabah tourism industry. Kinabatangan-Corridor of Life-Tourism Operators Association (KiTA) President Alexander Yee reasoned that these two targets has the spending power, furthermore civil servants have been financially insulated during the Covid-19 pandemic. “For the time being, domestic market is not the…

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