China arrivals to Sabah up 25 per cent

FUZHOU: 18 September 2026 Sabah is seeing growing momentum from the China market, with visitor arrivals surging by 25.5 per cent in the first seven months of the year, reinforcing China’s position as the state’s largest international source market. Speaking at the Sabah B2B Roadshow, Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin said…

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Make Sabah a must-visit destination

Sabah is positioning itself as a must-visit destination for domestic and international visitors, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin. He said the move aims to further strengthen the state’s tourism and hospitality standards. To this end, Jafry held meetings with key tourism players in Tawau and Semporna to gather feedback and address…

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