The Sabah Tourism Board (STB) delegation has embarked on a tourism promotion mission to Hungary. Led by Tourism, Culture and Environment Minister Datuk Christina Liew (right), the entourage was welcomed on arrival at the Liszt Ferenc Airport by His Excellency Francisco Munis, Ambassador of Malaysia to Hungary, Slovenia and North Macedonia on Saturday. Present were…
Sabah’s proactive efforts to promote community-driven tourism in rural areas have received accolades from the European Travel Agents’ and Tour Operators’ Association (ECTAA). ECTAA Secretary-General, Erik Dresin, praised the initiative during a “Sustainability Exchange” session organised by the Malaysian Travel and Tours Association (MATTA) at the ITB Berlin, the world’s largest travel trade show. Dresin…
Tourism, Culture and Environment Minister Datuk Christina Liew welcomed the participation of seven tourism players from Sabah in ITB Berlin 2024 that begins on March 5. They are Borneo Eco Tours, Rustic Borneo, Borneo Escapade, Borneo Trails, Tabin Wildlife Holidays, Sepilok Tropical Wildlife Adventure, and Borneo Nature Tours. The Minister urged the industry stakeholders to…
AirAsia Malaysia celebrated another milestone for its second biggest hub in Malaysia, Kota Kinabalu, with its inaugural flight to Seoul, South Korea, which took flight with 100 percent passenger load factor. Commencing operations starting on March 4, 2024 with daily frequencies, this new route marks the airline’s continued expansion in Sabah with a total of…
AirAsia continues its commitment to support the regional tourism industry by unveiling the “Takeover Thailand” campaign aimed at highlighting the ‘Land of Smiles’ as the preferred travel destination for travellers from Malaysia, Singapore and Indonesia. AirAsia has strategically collaborated with Tay Tawan, a revered Thai celebrity as ‘AirAsia’s Route Presenter for Malaysia’, to elevate the…
Minister of Tourism, Culture, and Environment, Datuk Christina Liew, hosted a dinner for Her Excellency Datin Paduka Dr Adina Kamarudin, the Ambassador of Malaysia to the Federal Republic of Germany, along with officials from Tourism Malaysia Frankfurt Office. The dinner, held at a prominent restaurant, served as a precursor to ITB Berlin 2024, the world’s…
The Sabah Tourism Board (STB) is actively pursuing partnerships with airlines to expand route networks, led by CEO Julinus Jeffrey Jimit. At the recent Route Asia Forum 2024, STB engaged with key players like Scoot, AirAsia, and others to strategize growth. STB Chairman Datuk Joniston Bangkuai stressed the importance of aligning with airlines catering to…
Foster introduces the Sepilok Jazz Academy, nurturing jazz talent among youth, coinciding with the Sepilok Jazz event on September 6-7, 2024 in Sandakan Led by President Alexander Yee Kok Tsen, it offers not only musical experiences but also fosters personal development and healthy activities. Supported by Sabah Tourism Board and Maswing, the academy collaborates with…
Efforts to position Pulau Manukan as a five-star boutique resort are underway to meet the growing demand for accommodation facilities on the island. Tourism, Culture and Environment Minister Datuk Christina Liew announced this when officiating at the Lido Chinese New Year Night Market organised by the Federation of Chinese Associations Sabah (FCAS) at the Lido…
AirAsia will launch its new Kota Kinabalu-Shanghai route on February 20, Minister of Tourism, Culture and Environment Datuk Christina Liew said. Announcing this on Tuesday, she said it is heartening to note that this will be the airline’s eleventh international flight to Sabah. There will be three weekly flights from Kota Kinabalu to Shanghai (Tuesday,…