Sabah Tourist Association

STB, industry players to drive tourism activities

Webmaster4 weeks ago4 weeks ago03 mins

Sabah Tourism Board (STB) will be drawing up plans to support tourism initiatives led by the private sector. Assistant Minister to the Chief Minister and STB chairman Datuk Joniston Bangkuai said that while STB provides strategic guidance, resources and support, it is industry players who drive tourism activities and sales. “The focus is to create…

Sabah aims to woo 4 million visitors as VM2026 kicks off

Webmaster2 months ago05 mins

Sabah is gearing up to attract four million visitors to the state during the Visit Malaysia (VM) 2026 campaign, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin. “With Sabah’s strengths in its natural beauty, seas, rainforests, mountains and more, all of these serve as major assets in attracting tourists,” said Jafry. He…