{"id":4164,"date":"2026-09-24T09:40:23","date_gmt":"2026-09-24T09:40:23","guid":{"rendered":"https:\/\/holidaysabah.com\/?p=4164"},"modified":"2026-09-24T09:40:23","modified_gmt":"2026-09-24T09:40:23","slug":"sabah-hits-10-million-searches-on-chinas-rednote","status":"publish","type":"post","link":"https:\/\/holidaysabah.com\/?p=4164","title":{"rendered":"Sabah hits 10 million searches on China&#8217;s REDnote"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SHANGHAI: 23 September 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabah has recorded more than 10 million searches on REDnote (Xiaohongshu), one of China\u2019s biggest travel and lifestyle platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The figure was disclosed during a visit to REDnote headquarters by Tourism, Culture and Environment Minister Datuk Jafry Ariffin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sunsets, Mount Kinabalu, islands, seafood and wildlife are Sabah\u2019s most-searched attractions on the platform.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"4161\" src=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00277688336627002954693-1024x768.jpg\" alt=\"\" class=\"wp-image-4161\" srcset=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00277688336627002954693-1024x768.jpg 1024w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00277688336627002954693-300x225.jpg 300w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00277688336627002954693-768x576.jpg 768w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00277688336627002954693-1536x1152.jpg 1536w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00277688336627002954693.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jafry said the data shows strong demand in China and a chance to turn online interest into arrivals for Visit Sabah 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe interest is there. Now we must convert it into visits,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cChinese travellers want what Sabah has \u2013 spectacular sunsets, Mount Kinabalu, islands, wildlife, culture and fresh seafood.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"4162\" src=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00073711362641512898659-1024x768.jpg\" alt=\"\" class=\"wp-image-4162\" srcset=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00073711362641512898659-1024x768.jpg 1024w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00073711362641512898659-300x225.jpg 300w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00073711362641512898659-768x576.jpg 768w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00073711362641512898659-1536x1152.jpg 1536w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/img-20260924-wa00073711362641512898659.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He said digital platforms like REDnote now drive travel decisions, especially among young independent travellers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabah will explore a strategic collaboration with REDnote to expand its reach in China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cChina is a key market for Sabah. As we add flights, we must market where Chinese travellers plan their holidays,\u201d Jafry said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Shanghai visit is part of Sabah\u2019s push in China to build airline links, industry partnerships and promotion ahead of Visit Sabah 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SHANGHAI: 23 September 2026 Sabah has recorded more than 10 million searches on REDnote (Xiaohongshu), one of China\u2019s biggest travel and lifestyle platforms. The figure was disclosed during a visit to REDnote headquarters by Tourism, Culture and Environment Minister Datuk Jafry Ariffin. Sunsets, Mount Kinabalu, islands, seafood and wildlife are Sabah\u2019s most-searched attractions on the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[339,334,395,295,196,178],"class_list":["post-4164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture-and-environment-ministry","tag-datuk-jafry-arifin","tag-rednote","tag-matta-sabah","tag-shanghai","tag-tourism"],"jetpack_featured_media_url":"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/09\/IMG-20260924-WA0008.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/4164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4164"}],"version-history":[{"count":0,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/4164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/media\/4163"}],"wp:attachment":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}