{"id":3961,"date":"2026-04-23T06:31:18","date_gmt":"2026-04-23T06:31:18","guid":{"rendered":"https:\/\/holidaysabah.com\/?p=3961"},"modified":"2026-04-23T06:31:18","modified_gmt":"2026-04-23T06:31:18","slug":"sabah-targets-over-4-million-tourist-arrivals","status":"publish","type":"post","link":"https:\/\/holidaysabah.com\/?p=3961","title":{"rendered":"Sabah targets over 4 million tourist arrivals"},"content":{"rendered":"\n<p>The Sabah government is targeting more than four million tourist arrivals in conjunction with <strong>Visit Malaysia 2026<\/strong>, while planning to roll out <strong>Visit Sabah Year 2027<\/strong> as part of efforts to further revitalise the state\u2019s tourism sector.<\/p>\n\n\n\n<p>The initiatives were outlined in the state government policy address delivered by Yang di-Pertua Negeri Tun Musa Aman at the opening of the first session of the 17th Sabah Legislative Assembly.<\/p>\n\n\n\n<p>He said the move is aimed at strengthening Sabah\u2019s tourism performance and sustaining growth momentum through a more strategic and forward-looking approach.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" data-id=\"3959\" src=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260423-wa01167599856743657815478-1024x690.jpg\" alt=\"\" class=\"wp-image-3959\" srcset=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260423-wa01167599856743657815478-1024x690.jpg 1024w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260423-wa01167599856743657815478-300x202.jpg 300w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260423-wa01167599856743657815478-768x517.jpg 768w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260423-wa01167599856743657815478.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>At the same time, he said emphasis will be placed on enforcement and safety at tourism destinations, with continuous monitoring to ensure compliance with existing regulations.<\/p>\n\n\n\n<p>\u201cSafety procedures for high-risk tourism activities will also be enhanced in line with international best practices,\u201d said Musa.<\/p>\n\n\n\n<p>Under the 13th Malaysia Plan (RMK-13), he said the development of the tourism sector will focus on diversifying new tourism products, enhancing value-added offerings based on local culture and the environment, and promoting community participation in tourism-related activities.<\/p>\n\n\n\n<p>\u201cEfforts to elevate cultural heritage and the creative industry will also be intensified through initiatives such as upgrading infrastructure, developing new exhibition spaces, and supporting local artists and cultural practitioners,\u201d he said.<\/p>\n\n\n\n<p>These measures are expected to strengthen cultural tourism while positioning Sabah\u2019s arts and creative sector as a unique attraction within the state\u2019s tourism landscape, he added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Sabah government is targeting more than four million tourist arrivals in conjunction with Visit Malaysia 2026, while planning to roll out Visit Sabah Year 2027 as part of efforts to further revitalise the state\u2019s tourism sector. The initiatives were outlined in the state government policy address delivered by Yang di-Pertua Negeri Tun Musa Aman&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/IMG-20260423-WA0107.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3961"}],"version-history":[{"count":0,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/media\/3960"}],"wp:attachment":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}