{"id":3934,"date":"2026-04-08T10:00:32","date_gmt":"2026-04-08T10:00:32","guid":{"rendered":"https:\/\/holidaysabah.com\/?p=3934"},"modified":"2026-04-08T10:00:32","modified_gmt":"2026-04-08T10:00:32","slug":"sabah-records-rm5-million-sales-at-matta-fair-kl","status":"publish","type":"post","link":"https:\/\/holidaysabah.com\/?p=3934","title":{"rendered":"Sabah records RM5 million sales at Matta Fair KL"},"content":{"rendered":"\n<p>Sabah generated total sales of RM5,098,153.74 at the recent Malaysian Association of Tour and Travel Agents (Matta) Fair in Kuala Lumpur, reflecting strong demand among domestic travellers.<\/p>\n\n\n\n<p>Tourism, Culture and Environment Minister Datuk Jafry Ariffin said the strong sales performance would encourage Sabah\u2019s continued participation in major travel fairs to boost visitor arrivals.<\/p>\n\n\n\n<p>\u201cThe Matta Fair allows our industry players to connect directly with the market, and we will continue to support greater participation from local agencies,\u201d he said.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"3932\" src=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260408-wa00441677557697745707822-1024x682.jpg\" alt=\"\" class=\"wp-image-3932\" srcset=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260408-wa00441677557697745707822-1024x682.jpg 1024w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260408-wa00441677557697745707822-300x200.jpg 300w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260408-wa00441677557697745707822-768x512.jpg 768w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260408-wa00441677557697745707822-1536x1024.jpg 1536w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260408-wa00441677557697745707822-820x545.jpg 820w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260408-wa00441677557697745707822-600x400.jpg 600w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/img-20260408-wa00441677557697745707822.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>He noted that last year Sabah recorded RM4.5 million in sales from 43 participating agencies.<\/p>\n\n\n\n<p>This year\u2019s improved performance demonstrates the resilience of Sabah\u2019s domestic tourism market amid global challenges.<\/p>\n\n\n\n<p>The recent fair saw the Sabah Tourism Board (STB) joined by 37 Sabah-based tour and travel agencies operating across 100 booths, showcasing the state\u2019s diverse attractions, including culture, adventure, and nature.<\/p>\n\n\n\n<p>STB also highlighted the Explore Sabah destination branding, focusing on the Kaamatan Festival as a key cultural attraction and inviting visitors to experience the month-long harvest celebration taking place across the state in May.<\/p>\n\n\n\n<p>Sabah Tourism remains optimistic that the positive market response at the Matta Fair in Kuala Lumpur from April 4 to 6 will translate into increased visitor arrivals in the coming months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabah generated total sales of RM5,098,153.74 at the recent Malaysian Association of Tour and Travel Agents (Matta) Fair in Kuala Lumpur, reflecting strong demand among domestic travellers. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said the strong sales performance would encourage Sabah\u2019s continued participation in major travel fairs to boost visitor arrivals. \u201cThe Matta&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/holidaysabah.com\/wp-content\/uploads\/2026\/04\/IMG-20260408-WA0046.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3934"}],"version-history":[{"count":0,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/media\/3933"}],"wp:attachment":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}