{"id":3516,"date":"2025-09-06T07:59:53","date_gmt":"2025-09-06T07:59:53","guid":{"rendered":"https:\/\/holidaysabah.com\/?p=3516"},"modified":"2025-09-06T07:59:53","modified_gmt":"2025-09-06T07:59:53","slug":"sabah-breaks-record-at-matta-fair-2025","status":"publish","type":"post","link":"https:\/\/holidaysabah.com\/?p=3516","title":{"rendered":"Sabah breaks record at Matta Fair 2025"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">A record <strong>94 travel and tour operators from Sabah<\/strong> are taking part in the <strong>MATTA Fair 2025<\/strong> at <strong>MITEC Kuala Lumpur<\/strong>, more than double the number from April\u2019s edition.<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" data-id=\"3514\" src=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/09\/img-20250906-wa00627136586773751344040-1024x521.jpg\" alt=\"\" class=\"wp-image-3514\" srcset=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/09\/img-20250906-wa00627136586773751344040-1024x521.jpg 1024w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/09\/img-20250906-wa00627136586773751344040-300x153.jpg 300w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/09\/img-20250906-wa00627136586773751344040-768x391.jpg 768w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/09\/img-20250906-wa00627136586773751344040-1536x781.jpg 1536w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/09\/img-20250906-wa00627136586773751344040.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Assistant Minister of Tourism, Culture and Environment Datuk Joniston Bangkuai<\/strong>, who is also <strong>Chairman of Sabah Tourism Board (STB)<\/strong>, said the strong turnout shows the strength of Sabah\u2019s tourism industry.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThis is a great sign that the industry is bouncing back. We\u2019re introducing fresh packages and experiences that appeal to families and those looking for meaningful holidays,\u201d<\/em> he said at the opening of the <strong>Sabah Pavilion<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<p>Sabah is promoting <strong>family-friendly trips to Kudat and Tawau<\/strong>, <strong>community-based tourism<\/strong>, and <strong>nature adventures<\/strong>, in line with the upcoming <strong>Visit Malaysia 2026<\/strong> campaign.<\/p>\n\n\n\n<p>Joniston said <strong>Sabah was named Malaysia\u2019s favourite destination<\/strong> at the fair, adding that collaboration across tour operators, hoteliers, and rural players is key to keeping the state top of mind for travellers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThis is the right time to inspire people to choose Sabah as their next holiday destination,\u201d<\/em> he added.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>A record 94 travel and tour operators from Sabah are taking part in the MATTA Fair 2025 at MITEC Kuala Lumpur, more than double the number from April\u2019s edition. Assistant Minister of Tourism, Culture and Environment Datuk Joniston Bangkuai, who is also Chairman of Sabah Tourism Board (STB), said the strong turnout shows the strength&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/09\/IMG-20250906-WA0065.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3516"}],"version-history":[{"count":0,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/media\/3515"}],"wp:attachment":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}