{"id":3479,"date":"2025-06-29T00:47:46","date_gmt":"2025-06-29T00:47:46","guid":{"rendered":"https:\/\/holidaysabah.com\/?p=3479"},"modified":"2025-06-29T00:47:46","modified_gmt":"2025-06-29T00:47:46","slug":"sabah-to-boost-cbt-ahead-of-vmy26","status":"publish","type":"post","link":"https:\/\/holidaysabah.com\/?p=3479","title":{"rendered":"Sabah to boost CBT ahead of VMY26"},"content":{"rendered":"\n<p>Sabah is gearing up for Visit Malaysia Year 2026 and Explore Sabah 2026\/2027 by promoting authentic, inclusive, and sustainable tourism experiences. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"3477\" src=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/06\/20250628_1155218398513961358653448-1024x577.jpg\" alt=\"\" class=\"wp-image-3477\" srcset=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/06\/20250628_1155218398513961358653448-1024x577.jpg 1024w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/06\/20250628_1155218398513961358653448-300x169.jpg 300w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/06\/20250628_1155218398513961358653448-768x432.jpg 768w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/06\/20250628_1155218398513961358653448-1536x865.jpg 1536w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/06\/20250628_1155218398513961358653448.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Tourism, Culture and Environment Minister Datuk Seri Christina Liew said the focus is on boosting community-based tourism (CBT) and adopting innovative strategies to benefit local communities.<\/p>\n\n\n\n<p>At the launch of the two-day (June 28-29) CBT Conference and Expo 2025, Liew said the event marks Sabah\u2019s growing commitment to tourism that empowers and uplifts communities while preserving culture and nature. <\/p>\n\n\n\n<p>STB Chairman Datuk Joniston Bangkuai highlighted the event as a platform for knowledge exchange, while CEO Julinus Jeffery Jimit noted the need to support early-stage tourism products.<\/p>\n\n\n\n<p>Tourism, a key pillar under the Sabah Maju Jaya development plan, aims to improve rural socio-economies and aligns with global Sustainable Development Goals. <\/p>\n\n\n\n<p>In 2023, CBT activities generated RM6 million across 18 districts, rising to RM7 million in 2024.<\/p>\n\n\n\n<p>The conference includes experts from Thailand, Malaysia, Taiwan, and Indonesia, and is co-organised by Sabah Tourism Board and the United Nations Development Programme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabah is gearing up for Visit Malaysia Year 2026 and Explore Sabah 2026\/2027 by promoting authentic, inclusive, and sustainable tourism experiences. Tourism, Culture and Environment Minister Datuk Seri Christina Liew said the focus is on boosting community-based tourism (CBT) and adopting innovative strategies to benefit local communities. At the launch of the two-day (June 28-29)&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/holidaysabah.com\/wp-content\/uploads\/2025\/06\/20250628_112150-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3479"}],"version-history":[{"count":1,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3479\/revisions"}],"predecessor-version":[{"id":3484,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3479\/revisions\/3484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/media\/3478"}],"wp:attachment":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}