{"id":3034,"date":"2024-03-24T13:17:35","date_gmt":"2024-03-24T13:17:35","guid":{"rendered":"https:\/\/holidaysabah.com\/2024\/03\/24\/sabah-tourism-flourishes-at-itb-berlin-2024\/"},"modified":"2024-03-24T13:17:35","modified_gmt":"2024-03-24T13:17:35","slug":"sabah-tourism-flourishes-at-itb-berlin-2024","status":"publish","type":"post","link":"https:\/\/holidaysabah.com\/?p=3034","title":{"rendered":"Sabah tourism flourishes at ITB Berlin 2024"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"1024\" data-id=\"3031\" src=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/10003828602575247500581089977-681x1024.jpg\" alt=\"\" class=\"wp-image-3031\" srcset=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/10003828602575247500581089977-681x1024.jpg 681w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/10003828602575247500581089977-199x300.jpg 199w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/10003828602575247500581089977.jpg 718w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sabah Tourism Board (STB) made waves at ITB Berlin 2024, captivating industry professionals and travelers alike. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tourism, Culture and Environment Minister Datuk Christina Liew seized the opportunity to showcase Sabah&#8217;s tourism potential and dispel misconceptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event saw queries about Sabah&#8217;s accessibility, with Liew emphasizing engagement with the European market, particularly Germany. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite some attendees&#8217; lack of awareness, there was a concerted effort to educate about Sabah&#8217;s identity and attractions.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" data-id=\"3032\" src=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/screenshot_20240324_200136_facebook8762937130574715202-1024x617.jpg\" alt=\"\" class=\"wp-image-3032\" srcset=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/screenshot_20240324_200136_facebook8762937130574715202-1024x617.jpg 1024w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/screenshot_20240324_200136_facebook8762937130574715202-300x181.jpg 300w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/screenshot_20240324_200136_facebook8762937130574715202-768x463.jpg 768w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/screenshot_20240324_200136_facebook8762937130574715202.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Liew&#8217;s proactive engagement yielded results, with collaborations established with Swiss travel agencies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noteworthy statistics include an upward trend in tourist arrivals from various European countries in 2023 compared to 2022:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UK &amp; Ireland: 84% recovery rate<\/li>\n\n\n\n<li>Germany: 76% recovery rate<\/li>\n\n\n\n<li>Netherlands: 122% recovery rate<\/li>\n\n\n\n<li>Italy: 114% recovery rate<\/li>\n\n\n\n<li>France: 93% recovery rate<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Efforts to dispel misconceptions and elevate Sabah&#8217;s profile were evident, with emphasis placed on historic sites, UNESCO World Heritage Sites like Kinabalu Park, and pristine beaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the challenges posed by the pandemic, Sabah remains optimistic about its prospects in the European market. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging platforms like ITB Berlin, the region aims to attract a diverse range of travelers and solidify its position as a premier destination in Southeast Asia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With strategic initiatives and collaborative efforts, Sabah is poised to capitalize on its natural beauty, cultural richness, and warm hospitality, offering unforgettable experiences to travelers worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabah Tourism Board (STB) made waves at ITB Berlin 2024, captivating industry professionals and travelers alike. Tourism, Culture and Environment Minister Datuk Christina Liew seized the opportunity to showcase Sabah&#8217;s tourism potential and dispel misconceptions. The event saw queries about Sabah&#8217;s accessibility, with Liew emphasizing engagement with the European market, particularly Germany. Despite some attendees&#8217;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/Screenshot_20240324_200024_Facebook.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3034"}],"version-history":[{"count":0,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/3034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/media\/3033"}],"wp:attachment":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}