{"id":2934,"date":"2024-03-07T09:26:10","date_gmt":"2024-03-07T09:26:10","guid":{"rendered":"https:\/\/holidaysabah.com\/2024\/03\/07\/cobt-highlighted-at-itb-berlin\/"},"modified":"2024-03-07T09:29:37","modified_gmt":"2024-03-07T09:29:37","slug":"cobt-highlighted-at-itb-berlin","status":"publish","type":"post","link":"https:\/\/holidaysabah.com\/?p=2934","title":{"rendered":"CoBT highlighted at ITB Berlin"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"266\" height=\"300\" data-id=\"2932\" src=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/img-20240307-wa00543909074687030172918-266x300.jpg\" alt=\"\" class=\"wp-image-2932\" srcset=\"https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/img-20240307-wa00543909074687030172918-266x300.jpg 266w, https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/img-20240307-wa00543909074687030172918.jpg 740w\" sizes=\"auto, (max-width: 266px) 100vw, 266px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Sabah&#8217;s proactive efforts to promote community-driven tourism in rural areas have received accolades from the European Travel Agents&#8217; and Tour Operators&#8217; Association (ECTAA).<\/p>\n\n\n\n<p>ECTAA Secretary-General, Erik Dresin, praised the initiative during a &#8220;Sustainability Exchange&#8221; session organised by the Malaysian Travel and Tours Association (MATTA) at the ITB Berlin, the world&#8217;s largest travel trade show. <\/p>\n\n\n\n<p>Dresin highlighted the commendable emphasis on sustainability in the implementation of Sabah&#8217;s tourism initiatives, emphasising the importance of environmental protection, particularly in rural areas, to ensure the long-term viability of tourism.<\/p>\n\n\n\n<p>The session featured presentations by Sabah Tourism Board (STB) chairman Datuk Joniston Bangkuai and Chief Executive Officer Julinus Jimit, who discussed the development of community-based tourism (CoBT) in Sabah&#8217;s rural areas. <\/p>\n\n\n\n<p>Joniston emphasised that Sabah&#8217;s CoBT initiative not only fosters rural economic development but also raises awareness among local communities about the importance of environmental conservation.<\/p>\n\n\n\n<p>Joniston, who also serves as Assistant Minister of Tourism, Culture, and Environment, called on ECTAA to support Sabah&#8217;s CoBT by promoting it among its members.<\/p>\n\n\n\n<p>Julinus highlighted Sabah&#8217;s aggressive development of CoBT in response to the increasing popularity of nature-based tourism. <\/p>\n\n\n\n<p>He invited international visitors to experience Sabah&#8217;s natural beauty and diverse culture in a rural setting.<\/p>\n\n\n\n<p>MATTA President Nigel Wong, who moderated the session, emphasized the importance of sustainable tourism in enhancing destinations for both residents and visitors.<\/p>\n\n\n\n<p>The session also saw the presence of ECTAA President Frank Oostdam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabah&#8217;s proactive efforts to promote community-driven tourism in rural areas have received accolades from the European Travel Agents&#8217; and Tour Operators&#8217; Association (ECTAA). ECTAA Secretary-General, Erik Dresin, praised the initiative during a &#8220;Sustainability Exchange&#8221; session organised by the Malaysian Travel and Tours Association (MATTA) at the ITB Berlin, the world&#8217;s largest travel trade show. Dresin&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/holidaysabah.com\/wp-content\/uploads\/2024\/03\/IMG-20240307-WA0053.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/2934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2934"}],"version-history":[{"count":2,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/2934\/revisions"}],"predecessor-version":[{"id":2937,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/posts\/2934\/revisions\/2937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=\/wp\/v2\/media\/2935"}],"wp:attachment":[{"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/holidaysabah.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}