Sabah tourism flourishes at ITB Berlin 2024

Sabah Tourism Board (STB) made waves at ITB Berlin 2024, captivating industry professionals and travelers alike. Tourism, Culture and Environment Minister Datuk Christina Liew seized the opportunity to showcase Sabah’s tourism potential and dispel misconceptions. The event saw queries about Sabah’s accessibility, with Liew emphasizing engagement with the European market, particularly Germany. Despite some attendees’…

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