Sabah poise to become event’s hub

Sabah gains recognition as a burgeoning business event hub, drawing heightened interest from International Congress and Convention Association (ICCA) members.

The “Feel Sabah Night” networking event, co-hosted by Sabah Tourism Board and TTG Asia Media during the ICCA conference in Bangkok, showcased Sabah’s attractions and event facilities.

ICCA Regional Director Jose Barreiro praised Sabah’s diverse offerings and UNESCO triple crown achievement.

Commendations from industry experts highlighted Sabah’s excellent infrastructure, strategic venue locations, and dedication to providing seamless experiences for conference attendees.

Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai expressed Sabah’s ambition to be a top destination for eco-conscious Meetings, Incentives, Conferences, and Exhibitions (MICE).

Anticipating a surge in visitors, Sabah is set to add 2,053 rooms with seven new hotels.

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