Sabah’s recent UNESCO triple crown achievement is making waves at the World Travel Market 2023 in London, capturing the imagination of industry leaders, influencers, and travellers worldwide.
Sabah Tourism Board CEO Noredah Othman expressed her delight, stating: “Our decision to unveil this achievement at WTM has significantly boosted our efforts to attract international visitors to Sabah.”
Prominent international media outlets have featured Sabah’s remarkable accomplishment, and Noredah highlighted the importance of this year’s presence at WTM as it positions Sabah for substantial growth.
Sabah Tourism Board expressed its gratitude to Tourism Malaysia for continuous support.
Noredah stressed Sabah’s commitment to sustainability, with conservation at the core of tourism practices, making it inherently sustainable.
She also emphasized the role of events like WTM in connecting with global travel professionals and stakeholders to foster tourism business and collaboration.
Events like the World Travel Market continue to showcase Sabah as a coveted destination for global travellers, cementing its place on the world tourism map.