KOTA KINABALU: The Sabah Community Based Tourism Fair 2023 is returning for its fifth edition next month at Suria Sabah Shopping Mall.
This event, organised by the Sabah Tourism Board and Federation of Rural Tourism Association Sabah (FeRTAS), aims to boost rural tourism and showcase diverse cultural experiences.
Running from Nov 17-19, the fair will be officiated by Chief Minister Datuk Seri Hajiji Noor, highlighting the state’s commitment to sustainable rural community tourism.
Sabah Tourism Board Chairman Datuk Joniston Bangkuai emphasized the need for support from government agencies and ministries.
Their involvement will not only enhance the fair but also spotlight unique offerings.
Before the main event, a business-to-business session on Nov 16 will facilitate interactions between FeRTAS and tour agents.
This session will help agents understand rural community tourism offerings and guide operators on effective marketing.
Since its inception in 2017, the fair has evolved significantly, showcasing Sabah’s dedication to community-based tourism.