ATM focuses on sustainability

Arabian Travel Market (ATM) is gearing up to host its 30th edition from May 1-4, and the event promises to be monumental.

The first edition of ATM in 1994 saw about 7,000 attendees and participants from 52 nations, but this year’s edition will feature over 2,000 exhibitors and an estimated 34,000 attendees from more than 150 countries.

The event, held at the Dubai World Trade Centre, will focus on the biggest challenge facing the industry – climate change – with the theme of ‘Working Towards Net Zero’.

According to Danielle Curtis, Exhibition Director ME, Arabian Travel Market, this milestone show offers an excellent opportunity for building relationships, sharing knowledge, and showcasing innovations that will help accelerate decarbonisation.

Curtis and her team will unveil a dedicated sustainability pledge, in line with their commitment to delivering sustainable events, to provide a roadmap for ATM’s journey towards net-zero.

This pledge will be supported by a brand-new sustainability playbook that offers a framework within which participants can mitigate their environmental impact before, during, and after the show.

A new addition to ATM 2023 is the Sustainability Hub, which will feature sessions focused on sustainable travel trends and innovations.

The hub will also host the ATM 2023 Start-up Competition, where entrepreneurs will go head-to-head in a ‘Sustainable Tech Pitch Battle.’

Additionally, the event will see the return of the ATM Global Stage and the ATM Travel Tech Stage, where industry leaders will discuss issues related to hotels and hospitality, aviation and transport, investment, responsible tourism, and emerging sectors such as attractions, cruises, wellness, and cultural tourism.

ATM 2023 will also feature the International Luxury Travel Market (ILTM) Arabia and sessions from the International Travel & Tourism Investment Conference (ITIC), the International Congress and Convention Association (ICCA), and the Global Business Travel Association (GBTA).

Along with sessions focused on key markets such as India, China, and the GCC, attendees can also participate in informal speed networking and other must-attend events.

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