KOTA KINABALU: The Sabah Tourism Board has embarked on a roadshow to South Korea from Nov 14 to 18 to rejuvenate contacts with Korean travel providers.
The trip led by its deputy chief executive officer (marketing and business events) Tay Shu Lan are partake by nine hoteliers and two local travel agencies.
During the outing, the participants will be visiting five cities namely Seoul, Cheongju, Jeonju, Ulsan and Busan.
The participating hotels are Shangri-La’s Rasa Ria; Shangri-La’s Tanjung Aru; Sutera Harbour Resort; Hilton Kota Kinabalu; Promenade Hotel; Ming Garden Hotel; Grandis Hotel; Hyatt Centric Kota Kinabalu and Monocolo Boutique Hotel.
The travel agents are I-World Travel from Kota Kinabalu and Sepilok Tropical Wildlife Adventure from Sandakan.
“Arrivals from South Korea have gradually increased since the resumption of flights to Kota Kinabalu from Incheon starting last May,” said Sabah Tourism Board chief executive officer Noredah Othman.
“Our key objective is to increase our market share in Korea and support the airlines to sustain their flights to Sabah.
We are targeting winter traffic as Korean airlines plan to increase routes (and flights) to Kota Kinabalu.
“We are also targeting incentive groups. Sabah has previously hosted many cosmetic and insurance incentive groups from South Korea, such as Unicity Korea and Sarangmoa Financial Service C. Ltd,” she said.
As of Aug 2022, Sabah received nearly 22,000 Korean visitors, an increase of 24,401% compared to last year.