KOTA KINABALU: Tourism Malaysia and Traveloka has forged a smart partnership to promote Malaysia as a preferred holiday destination.
The four-month campaign which ends on December 31, 2022, among others is to invite individuals to enjoy Malaysia’s multicultural attractions, scenic locations and diverse cuisine.
The strategic alliance also emphasises and fulfils the National Tourism Policy’s focus on digitalisation.
The campaign is also in line with Tourism Malaysia’s Strategic Plan 2022-2026, to promote the use of digital technology via partnership.
Malaysia is aiming 9.2 million international tourist arrivals this year and RM26.8 billion in receipts.
“Forging smart partnerships with industry players is crucial to boost the recovery of the tourism sector.
“They are the backbone of the industry, and by working with influential brands and unicorns like Traveloka, we record higher tourist arrivals,” Tourism Malaysia director general Datuk Zainuddin Abdul Wahab.
The campaign targets Singapore, Indonesia, Thailand and Malaysia (for the domestic market) with an average booking target of 39,500 in a duration of four months starting from September until December 2022.-HS